[ZT]没有商业的高认知,就没有一定程度的经济基础,更不可能富裕

转自1024 作者 涉天之路

我们的经济条件现状,是商业认知的变现,是你贡献价值换来的。 

你如果说自己的认知很高,但现实却比较穷困,说明你的高认知,不是商业上的高认知。 

没有商业的高认知,就没有一定程度的经济基础,更不可能富裕。 

你所谓的高认知,不能帮你变现很多钱,那你就必须开始补充商业认知,向会赚钱的人学习、请教、拜师。 

你每天花几个小时,关注游戏、电影、短视频、全球国际局势,再花几个小时打牌、睡觉修养、做家务、聚餐闲聊、发呆幻想、新闻八卦、家长里短, 1天这样过去了,你的1年也会这样过去,因为你已养成了行为习惯。错误的习惯,让你永远呆在旧圈子中。 

你以为是命运让你不发达,实际上你是懒惰的离谱,不主动钻研与赚钱有关的商业知识。与赚钱相关的事没干多少,干的几乎和赚钱无关。 

你想学会开车,你总得学与开车有关的知识操作吧?你总得找很会开车的人教吧?为什么赚钱的知识却不去学?不找会赚钱的人一起玩?

 

创业要摒弃分析师思维

从打工走向创业,要摒弃打工思维,这个前面已经写了。同时,还有一种思维是不利于创业的,那就是“分析师思维”。

分析师是为投资服务的,投资和你自己做生意是两码事。

分析师思维是分析思维、风控思维、组合思维。

1. 分析师往往是自上而下的“分析思维”。先了解市场,你得把目标市场容量摸清楚,集中度分析好,市场的玩家、玩法撸一遍。然后再做具体的项目寻找(deal sourcing),尽职调查(due diligence)。这需要的是从宏观到微观,从产业到项目的层层分析梳理,逐步细节解构,基于现实数据推测未来。

2. 分析好了回报,肯定就会考虑风险。任何金融产业,“风控思维”都是必不可少的。对各类风险详细拆解,推演,是对投资人负责的必要工作。

3. 分析师、投资经理都是为机构工作,机构不会只投你一个标的,而是有具体的产业方向,在具体的盘子中形成投资组合(Portfolio),这是“组合思维”。这个组合整体,能承载相应的投资战略是重要的,你这个项目不一定会作为资源投入的重点。

创业(这里主要指做生意)则不是这样,你要摒弃分析师思维。

 

创业要需要的是落地思维、下注思维、唆哈思维。

1. 落地思维。开始创业,你就是要下地干活的。你再也不能站在局外兜兜转转,看来看去,当评论家。你知道市场容量又如何?知道了行业态势又如何?普通人做个生意,触及行业天花板还早呢,你知道了也没啥大用,更何况你的数据不可能有专业机构来得详实。有时间分析这些,不如实地挖挖需求,具体找找项目,算算成本收益,大差不差就可以干起来试试了。

2. 下注思维。就是拥抱风险。创业很大程度就是赚的风险的钱,敢不敢承担风险,敢承担多大的风险,就是对创业者的考验。不是说不需要风控,而是脑子里如果每天充斥着各种风险考量,你就很难行动起来。这个世界上不存在一个神,给你写好保证书,保证你成功,你才去做。如果真有,那你就又变成一个走流程的,又变成打工的,那你就别想有超越工资程度的回报。

3. 唆哈思维。就是全情投入 all in。你的资源是有限的,没啥组合不组合,当副业试试是可以的,但你如果决心创业,就要全情投入付出。副业就是副业,创业就是创业,这两者是完全不能画等号的。

你能想到的副业,都是别人的主业,都是专业团队在运作,你只要不全情投入,就有比你更愿意付出的人将你击败,你肯定赚不到大钱。

总结来说,“分析师思维”是先看见,再去相信,为投资人负责。而创业,很多时候都要先相信,再去看见,这就是“企业家精神”。

如果你决心创业,在思想上就要摒弃“分析师思维”。

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